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May 11 2021, 10:15 am | BY Ricki Green | No Comments For World Whisky Day, The Glen Grant single malt scotch whisky, in partnership with Eleven, is bringing the elegance of Rothes, Scotland, the home of the distillery, to Melbourne by creating an artwork inspired by the terrain and grandeur of the Speyside region.   The local campaign is being amplified through The Glen Grant’s owned and earned channels, featuring a hero film, a series of compelling assets of The Glen Grant range and highlighting Loop Roof Melbourne as the partnering on-premise venue. The bespoke art installation, aptly named “The Living Landscape”, was made in partnership with Melbourne-based contemporary land and light artist James Tapscott to bring the elegance of Scotland to Melbourne. Tapscott is known for his creative use of mediums, fusing earth, air and water to transform spaces.

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