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In Australia, food poisoning affects over 4.1 million people annually, with most cases occurring in domestic (i.e., household) environments. Strategies aimed at improving safe food-handling among the community have begun being implemented across Australia. Recently, the ‘Play it Food Safe’ mass media campaign by the Western Australian Department of Health was piloted and shown to have some effectiveness in improving safe food-handling behaviour among consumers following the campaign. However, little is known about whether these changes in safe food-handling behaviours can be maintained in the long-term. Therefore, the aim of this paper was to determine if the Western Australian ‘Play it Food Safe’ campaign could lead to long-term change of safe food-handling knowledge, behaviour, and related psychological constructs (i.e., habit, perceived risk, self-efficacy, and subjective norms) among consumers. Participants (N = 689) completed measures assessing their safe food-handling kno ....

Western Australia , Australian Department Of Health , Food Safe , Western Australian Department , Western Australian , Behaviour Change , Ehaviour Maintenance , Safe Food Handling ,