Jay & Silent Bob Reboot – eating a Cow Dong Vegan Brat. The View Askewniverse’s ubiquitous eatery, featuring a golden calf mascot, now materializes as a pop-up restaurant experience at 3TEN ACL Live, running through Saturday. Kevin Smith cuts the ribbon to open Mooby s Austin at 3TEN with his pop-up restaurant production partner Derek Berry (right) cheering him on. (Photo by David Brendan Hall)
Smith’s there, in his trademark jean shorts, oversized sports jacket, and backwards hat – the latter a Mooby’s design with cow horns extruding out, cutting a ceremonial ribbon with giant scissors and taking photos with fans. The filmmaker’s presence wasn’t announced, but he’s usually present for the opening of a Mooby’s installation, of which there’s been 13, all produced by LA experiential dining wiz Derek Berry.
Comedian-filmmaker Kevin Smith bringing pop-up restaurant to Des Moines thehawkeye.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thehawkeye.com Daily Mail and Mail on Sunday newspapers.
Mooby’s, the fictitious restaurant-turned-pop up from film director and comedian Kevin Smith, is heading to Des Moines’ East Village this month.
A post on the Mooby’s Pop Up Facebook page says the fictional fast-food empire will make its Des Moines debut March 31 through April 7 at Up-Down Arcade Bar, 500 E. Locust St. Named for its Mooby the Golden Calf mascot, Mooby’s appears in Smith’s movies Dogma, Jay and Silent Bob Strike Back and Clerks II.
An image on both the Mooby s Facebook page and in the Up-Down tweet depicts Smith and a pitchfork-wielding Mooby posed in a parody of Iowa artist Grant Wood s American Gothic.
Comedian-filmmaker Kevin Smith bringing pop-up restaurant to Des Moines press-citizen.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from press-citizen.com Daily Mail and Mail on Sunday newspapers.
Kevin Smith is very much the opposite of Silent Bob, the often-quiet character he’s portrayed in seven of his films. The loquacious cult film director, podcaster, and geek icon has spoken and written at length about his passion for comics and other geeky subject matter, celebrity encounters, religious views, and his personal life (including the massive heart attack in 2018 that nearly claimed his life).
His legions of fans love him for it. They watch his flicks, buy his merch, and turn out at his various live podcast sessions. For more than a week now, his Phoenix fans have been making trips to The Van Buren for Smith s Mooby’s pop-up restaurant that’s taken over the front portion of the downtown Phoenix music venue.