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whiteGREY has today announced the appointment of Simon Wassef as chief strategy officer.
 
Wassef will lead the strategy offering at whiteGREY, partnering with clients to drive business and brand strategy that delivers transformation and growth.
Wassef has returned to Australia having worked at some of the world’s best agencies.
Most recently, he was chief strategy officer at TBWA/Chiat/Day Los Angeles where he built its consulting, content and connections strategy teams. Prior to that, he was the executive strategy director at R/GA London, Campaign Magazine’s Innovation Agency of the Decade.
In Australia and abroad, his experience includes leading business and creative strategy for IKEA, Cadbury, adidas, Absolut, Samsung, Red Bull, Turkcell, Microsoft, Emirates Airline, Electronic Arts, Guinness, Google, Johnnie Walker, VW, The GRAMMYs, Nike and Beats By Dre. ....

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