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Music, lifestyle brand Souldier buys Leader Publications building in Niles for new HQ

A company that manufactures and sells guitar straps to world-famous musicians will soon be moving its company headquarters. Jen Tabor, owner of lifestyle goods manufacturer Souldier, announced Thursday the company has purchased the Leader Publications building, 214 N. 4th Street, Niles, for the future site of its headquarters. Souldier was born out of Tabor's Chicago apartment in the mid-2000's, and has since expanded into an internationally-recognized music brand worn by stars like Taylor Swift, Aerosmith, Chris Stapleton and many more. The company also makes and sells belts, handbags, animal collars and other goods using sustainably-sourced and upcycled materials. Tabor said while the company is known for its guitar straps primarily, she describes the company as providing a "full range of high quality lifestyle goods with an long history in the music industry." "This is such a win for the community and the future," Tabor said. "We're honored t

Renowned guitar strap maker Souldier purchases Leader Publications building in Niles

Lifestyle brand Souldier purchases Leader Publications building in Niles

The Coast Social Network with the Southwest Michigan Regional Chamber – Tuesday, January 12

2020 Covid-19 Pandemic Response Buy Local Berrien! (new) – We launched the wildly successful Facebook group in March to encourage our community to support local throughout the “Stay Home, Stay Safe” order.  With over 11,500 engaged members, the group continues to move the needle for area businesses in their fight for solvency. Buy Local Berrien Holiday Gift Guide (new) – In the midst of a second shutdown, and following the success of our Facebook group, we launched a Buy Local Berrien Holiday Gift Guide and created a campaign to turn Small Business Saturday into Small Business Season. Small businesses were able to submit their specials using a form and get listed on the newly created buylocalberrien.com. We also leveraged our partnership with Mid-West to launch a “buy local” radio spot co-voiced by Pat Moody and Arthur Havlicek.

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