SINGAPORE, Nov. 16, 2022 /PRNewswire/ Kantar revealsMedia Trends and Predictions 2023, its annual forecast for how the media landscape will evolve with a cost of living crisis reshaping business reality in the year ahead. The report gives a definitive view of coming media industry trends using Kantar's market-leading data alongside evidence-based predictions and expert viewpoints. The insights will help media companies and brands navigate 2023 and plan for the future.Focusing on new VOD models, soaring costs, data usage and new technologies, Kantar's experts predict: VOD embraces appointment TV strategies - Marking a new chapter for the TV and video market, the winners in the platform wars will deploy hybrid strategies balancing VOD (video on demand) and linear content. Broadcasters are adopting aspects of VOD strategy that fit their positioning whilst preserving their points of difference, and VOD platforms are adopting concepts like 'appointment TV' and curated conte