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Bangladeshi Aydha Mehnaz in Forbes 30 Under 30 Europe

Aydha Mehnaz, a 29 year old Bangladeshi, has been featured in the Forbes 30 Under 30 Europe list under the Media and Marketing category. Aydha is VIP and Media Relations Lead at fashion brand Mugler, a French luxury fashion house owned by L’Oréal Group. Under her leadership, Mugler's media impact value soared from $58 million pre-Covid to now over $200 million, states Forbes. ....

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Evolution of Customer Segmentation and Future Prospects with Generative AI - Insights by Praveen Sathyadev

Explore the evolution of customer segmentation and future prospects with generative AI. Understand the impact on marketing strategies and the role of evolutionary data in shaping customer segments. ....

Praveen Sathyadev , Customer Data Platforms , Vice President , Edia And Marketing , Generative Ai , Course5 Intelligence ,

Path to recovery: Here's how brands bracing for summer in post-Covid milieu

Mumbai: With the Covid-19 third wave receding quicker than anticipated, the country is witnessing its first relatively ‘normal’ summer after a gap of nearly two years of the world going into shutdown mode. Little wonder then that with the soaring temperatures, hopes and anticipations of marketers and brands are soaring high, too. ....

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