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Edge makes two hires in accounts and media February 1, 2021 9:11 Independent agency Edge has made two new hires, continuing its growth into 2021. Ed Popa joins the agency as senior account director, while Jaime Smith has been appointed media manager in its growing media team. Jaime Smith and Ed Popa Popa was previously at Banjo Advertising where he was senior account director on its NSW Government COVID-19 response team. At Edge he will take responsibility for the JDE account, involving brands Moccona, L’Or and Harris Coffee. ADVERTISEMENT Nicole Gardener, executive director of account management at Edge, said: “We’re excited to have Ed on board to work across these key clients. Ed’s a character who brings heart and intelligence to his work. Having his experience across these key accounts will be fantastic and he’s someone who’s going to bring great energy to the team.” ....
January 29 2021, 12:31 pm | BY Ricki Green | 1 Comment Creative and content agency Edge has welcomed two new faces Ed Popa and Jaime Smith to the team to help service a busy 2021 for the agency.
Ed Popa joins as senior account director. Popa joins the agency from Banjo Advertising where he was senior account director, working on the NSW Government’s COVID-19 response, including developing the messaging framework across multiple channels used to communicate to Australians during the pandemic. Popa’s primary responsibility will be running Edge’s JDE work across Moccona, L’Or and Harris coffee brands. Said Nicole Gardner, executive director – account management, Edge: “We’re excited to have Ed on board to work across these key clients. Ed’s a character who brings heart and intelligence to his work. Having his experience across these key accounts will be fantastic and he’s someone who’s going to bring great energy to the team.” ....