Tentpole events like Super Bowl and IPL have economic implications on inclusions, exclusions, and creatives. They raise brand awareness, serve as a platform for new and established brands, and reveal economic stress points. These events provide insights into startups, ad content, and the overall economic context.
Jennifer Rubin's January 22 opinion piece in the Washington Post makes a great point about the relationship between opinion polls and media. Not in the sense of the media going overboard on their coverage of polls, which they do, but that journalists and pundits don't take it upon themselves to consider that polling outcomes may…
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While Russia has little to offer Africa economically, the political incentives for Moscow to engage on the continent have only grown stronger following its invasion of Ukraine.