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direct investment: Family Offices, UHNIs take direct investment route for higher returns

Family offices and ultra-high net worth individuals (UHNIs) are increasingly considering direct investment programs alongside fund managers to gain more autonomy and potentially higher returns. These co-investment programs allow LPs to choose which startups to fund and typically do not have management fees. LPs are looking to back proven winners with a strong track record, particularly in the tough fundraising environment caused by a slowdown in venture fund investments in India. ....

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