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Citroen-Eccentric Engine collaboration: Over 2.50 lakh visitors explore C5 Aircross SUV via 3D configurator

Citroen-Eccentric Engine collaboration: Over 2.50 lakh visitors explore C5 Aircross SUV via 3D configurator
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This Mumbai-based startup uses 3D visualisation to breathe life into automobile showrooms

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What’s the first thing you check out while buying a car? The mileage or maybe the performance? Gaurav Rane and Varun Shah realised that the first thing people look at is the visual elements of the automobile. Looking at ways to enrich buyers’ experience, they realised that experiential marketing is playing a significant role in influencing people’s purchase decisions.
In 2012, they founded Mumbai-based startup Eccentric Engine, which uses 3D visualisation to impress customers at dealerships and on OEM websites.
With our One 3D platform, we are democratising3D visualization of vehicles. We help our auto OEM customers by providing authentic product visualisation– on the internet, at their dealerships, or any other relevant touch point. We simulate how one is likely to explore a physical car. This gives buyers the confidence to proceed with their purchase decision-making in absence of access to a physical vehicle, Varun Shah, Co-founder of Eccentric Engine, ....

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Analysis: Car Shopping Online - Feature

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Online car buying has certainly revved up due to the COVID-19 pandemic. 3D visualisation specialist firm Eccentric Engine reports that, last year, 7.6 million Indians explored cars in 3D from their personal devices, like phones and computers. But how exactly did we interact with the visualisation, which colours were more popular, and which regions had the highest number of online shoppers? Eccentric Engine observed over 100 million online sessions and surveyed 5,000 respondents to bring out these insights.
Hourly Watch

More people viewed cars on weekdays rather than weekends, with maximum traffic seen between 8am to 4pm. Interestingly, Wednesday afternoons proved to be the most popular time for online car shopping. ....

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