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General Motors is revealing a new plan to spend more advertising dollars with media companies that have diverse ownership.
On Friday, GM revealed a new five-part plan the result of a series of meetings between CEO Mary Barra and Black-owned media representatives over the past three weeks that will offer better access to advertising dollars with GM.
The new plan comes after a series of full-page ads in several newspapers in which some Black-owned media leaders accused GM and Barra of systemic racism for refusing to take a meeting with the media leaders and allocate a greater portion of the advertising budget with Black-owned media.
United-statesAmericansAmericaAmericanPat-morrisseyAlfred-ligginsDetroiter-allenIce-cubeDeborah-wahlBenjamin-chavis-jrByron-allenMary-barraBlack Opal Gets a Makeup Reboot Under the Ownership of Desiree Rogers and Cheryl Mayberry McKissack
BEAUTY ESSENTIALS FOR THE CAREER WOMAN:
Statement lipstick or lip gloss: The right color on the mouth can brighten, lift and complete the makeup look, Guyton says.
Guyton s Tip: Go for a moisturizing lip product that has the two-in-one convenience
Time has been flying, when it comes to Black Opal’s presence in the beauty game. According to the brand’s website, Black Opal has offered high-quality, high-performance beauty and skincare products for women of color all under $20 for over 25 years. But new owners Desirée Rogers and Cheryl Mayberry McKissack have been rebooting the brand in 2021. Enhancing ways to connect with their customers and investing in new concepts seems to point in the direction they are headed. Fostering their goal of being a brand that women of color can count on, while keeping up with technology seems to have been a part of the recent journey.
Cheryl-mayberry-mckissackDesiree-rogersWalmartPerfect-corpRite-aidBlack-opalFashion-fair-cosmeticsPresident-obamaEbony-mediaRyan-destinyசெரில்-மேபெர்ரி-ம்க்கிஸ்சக்கிஆசை-ரோஜர்ஸ்