General Motors is revealing a new plan to spend more advertising dollars with media companies that have diverse ownership.
On Friday, GM revealed a new five-part plan the result of a series of meetings between CEO Mary Barra and Black-owned media representatives over the past three weeks that will offer better access to advertising dollars with GM.
The new plan comes after a series of full-page ads in several newspapers in which some Black-owned media leaders accused GM and Barra of systemic racism for refusing to take a meeting with the media leaders and allocate a greater portion of the advertising budget with Black-owned media.