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That s right, that s right, because it wouldn t have worked in my community. - because? - because we don t eat scones. we probably don t know what scones are. so i had to take the scones out of my starbucks, put in sweet potato pie, peach cobbler, things that resonated with the urban - red velvet cake. - red velvet cake. that s right. and then i had to change the music. we were just talking about motown. because they had elevator music. they had elevator music, so i had to put in motown, and the urban consumer went crazy. it was they loved it. harvey: you know, howard schultz talked to shaq about it, and shaq said, black people don t drink coffee. - coffee. - and so he passed. uh-huh. thanks, shaq. and so the rest is history. we built 125 stores. it was truly amazing. and we made a lot of money. harvey: you also invested in tgi fridays. - magic: mm-hm. - harvey: gotta ask you, ....
That s right, that s right, because it wouldn t have worked in my community. - because? - because we don t eat scones. we probably don t know what scones are. so i had to take the scones out of my starbucks, put in sweet potato pie, peach cobbler, things that resonated with the urban - red velvet cake. - red velvet cake. that s right. and then i had to change the music. we were just talking about motown. because they had elevator music. they had elevator music, so i had to put in motown, and the urban consumer went crazy. it was they loved it. harvey: you know, howard schultz talked to shaq about it, and shaq said, black people don t drink coffee. - coffee. - and so he passed. uh-huh. thanks, shaq. and so the rest is history. we built 125 stores. it was truly amazing. and we made a lot of money. harvey: you also invested in tgi fridays. - magic: mm-hm. - harvey: gotta ask you, ....