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Monday Memo: The Pandemic Dividend | TALKERS magazine

By Holland Cooke Consultant   BLOCK ISLAND, RI  As our lives were upended, advertising rose to the occasion, relating-to-and offering solutions-for–challenges imposed by the shutdown, and enduring change in The New Normal. For instance… “New movies, every week, only on Netflix.” NFLX stoc . ....

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Monday Memo: Copy Worth Copying, Part 3 | TALKERS magazine

By Holland Cooke Consultant   BLOCK ISLAND, RI  In every room where I have a TV – and in both cars there’s a pen and pad within arm’s reach. I end up fishing scraps of paper out of pant and sport coat pockets, things I’ve scribbled when a line really caught my ear. In previous columns . ....

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Monday Memo: Argument? Or Assessment? : TALKERS magazine – "The bible of talk media."


BLOCK ISLAND, RI  While shutdown-weary listeners yearn for The American Comeback:
FOX News feeds gotcha questions to budding correspondents it sends to White House briefings, where this president’s press secretary is more diplomatic than her predecessors.
Once CNBC’s credible, iconic “Money Honey,” FOX News B-teamer Maria Bartiromo seems to have taken the baton from disgraced Lou Dobbs. Mark Levin’s pitch is approaching an octave only dogs can hear.
Prominent among cable news and talk radio catch-phrase accusations are that Democrats want “utopia” and “open borders,” words I have never heard Democrats utter.
Asian-Americans are being assaulted in broad daylight, after Donald Trump branded COVID-19 “The Chi-nah Virus” relentlessly, because he knows what our sales reps preach to advertisers: repetition works. ....

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