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East Coast Wings + Grill Sustainability Speaks to the Strength of Casual Dining
February 17, 2021
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Full-Service Restaurant Franchise Sees Big Returns on Brand’s Operational Business Model
East Coast Wings + Grill (ECW+G) – a full-service, family-dining restaurant franchise – experienced record-breaking growth during the pandemic due to the company’s tactful and proactive COVID-19 contingency plan. In doing so, ECW+G significantly limited the financial impact for the franchisor and its franchisees and rebounded in just two-quarters time.
Predominantly based in the southeast region of the United States, ECW+G has seen a notable uptick in same-stores sales since June – positive momentum that continues to carry the franchise business into February 2021. In fact, 32 percent of the franchise system saw record-breaking months despite capacity limitations. ....

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