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Fibre2Fashion Toggle navigation 22 Pic: Lululemon Canada-based Lululemon Athletica has announced two new initiatives that underscore the brand’s commitment to its Impact Agenda and deliver on its future-facing commitments towards sustainability – Lululemon Like New, a recommerce programme, and Earth Dye, a limited-edition collection made with earth-friendly dyes. Both the initiatives will be launched in May. The new initiatives are the latest efforts from the brand under its Be Planet pillar, which is focused on making eco-friendly products, said the company in a press release. “Lululemon is actively working to help create a healthier future, and we are focused on meeting the goals detailed in our Impact Agenda, including making 100 per cent of our products with sustainable materials and end-of-use solutions by 2030,” said Calvin McDonald, CEO, Lululemon. “Our Lululemon Like New and Earth Dye initiatives a ....
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Lululemon runs 'recommerce' initiative for consumers to purchase used goods marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.
Dive Brief: Just a week after Nike launched its footwear refurbishment program, Lululemon on Tuesday announced its first recommerce program, dubbed Lululemon Like New, set to debut in May. The program will start as a trade-in pilot in California and Texas and expand into a resale program in those areas by June. To participate, consumers can turn in Lululemon products in like new condition to the company s stores in exchange for a Lululemon e-gift card. All the profits from the program will be reinvested in the company s other sustainability initiatives. The initiative is launching side-by-side with an Earth Dye limited-edition collection that uses Earth-friendly dyes upcycled from the waste of oranges, beets and saw palmetto trees. Both are part of Lululemon s Be Planet pillar, which focuses on making products that are better in every way for people and the planet, according to a release. ....
lululemon Delivers On Its Impact Agenda Commitments With Two New Sustainability Initiatives Launching In May textileworld.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from textileworld.com Daily Mail and Mail on Sunday newspapers.