it means paying for health care and welfare is one of the biggest challenges facing governments all around the world. but this older generation, it represents a huge commercial opportunity. so, how do businesses capitalise on the silver consumer? i m going to be discussing all of that with these two. there they are. professorjane falkingham is director of the centre for population change, and drjoe coughlin, who s the big boss at the mit age lab in boston. also on the show, i m joined by the big boss of moleskine. yeah, the luxury accessories company still providing beautifully bound notebooks to every generation. after three years at the helm, daniela riccardi is going to tell us how the business is adapting to the changing demand for stationery. wherever you rejoining me from around the world, once again, a big hello and a warm welcome to the show. three score years and ten. what s that? well, it s an ancient biblical number expressing a typical healthy human lifespan, 70 y
generation and a birth rate that seems to have fallen off a cliff. it means paying for health care and welfare is one of the biggest challenges facing governments around the world. but, this older generation, it represents a huge commercial opportunity, so how do businesses capitalise on the silver consumer? i will be discussing all of that with these two, here they are. we have the director of the centre of population change and the big boss at the mit age lab in boston. also on the show, i am joined by the big boss of moleskin, the luxury accessories company. they provide beautifully bound notebooks every generation. after three years at the helm, they are going to tell us how the business has adapted to the changing demand for stationery. wherever you joining me from around the world. welcome to the show. three score years and ten, what is that? it is a biblical number expressing a typical healthy human life span, 70 years. but, it was only in 2010 that the global life exp
well, it s an ancient biblical number expressing a typical healthy human lifespan, 70 years. but it was only in 2010 when the global life expectancy finally passed that number. you know, an average baby born today should now expect to live to 73. it s near enough doubled in 100 years. but of course, that figure hides big variations. girls, they should expect to live a few years longer than boys. wealthier people tend to be healthier as well. 0n the whole, they live longer lives. naturally, you see disparities between rich countries and poor. here s how global life expectancy has changed since 1950. injapan, it s now approaching 85 years old. in the united states, it s about 80, and it s close to that, 79, in china. in india, the world s most populous nation, it s 72 years old. and in sub saharan africa, it s generally much lower. in fact, in the central african nation of chad, one of the world s poorest countries, the life expectancy there is just under 5a years old. and that
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