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Marico: HUL steps up its advertising budget, raises outlay by Rs 679 cr in Q2, ET Retail

HUL is not alone, with other leading stock exchange-listed consumer goods companies such as Colgate-Palmolive and Marico also expanding their advertising spend by 26-32% year-on-year in the September quarter. Most companies have been increasing advertising expenses with the improvement in margins due to the reduction in input cost pressures, industry executives said. ....

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