Details 07 July 2021
Durex Singapore and Coffee Meets Bagel (CMB) have partnered to shed light on the topics of sex and dating. In a video that is nearly three minutes long, both teams got six singles to share their views on who should initiate the topic of sex, how many dates one should go on before bringing up sex, and tips for bringing up sex. The singles also shared ways to make the dating scene in Singapore better.
CMB is said to have begun work on this campaign in May as
MARKETING-INTERACTIVE received a notification on the app asking users if they wanted to star in a CMB campaign. “We are working on an exciting campaign for CMB Daters in Singapore – and you could be part of it! Tell us about you and we’ll reach out if you’re the right fit,” the notification said.
Weapon loaded, ready, safe, says Durex SG in celebration of SAF Day Details 02 July 2021
The Singapore Armed Forces (SAF) commemorated its founding yesterday with SAF Day and Durex Singapore seized the opportunity to throw in a bit of fun via an Instagram post thanking soldiers for their service. The Instagram post featured a short video that said: Happy Singapore Armed Forces Day. Weapon loaded, ready, safe. Let s keep protecting our loved ones. The words Weapon loaded, ready, safe were depicted inside the outline of a condom.
Staying true to its cheeky nature, Durex Singapore also urged Singaporeans to tag their favourite solider and thank him for his service. Keeping Singapore safe in the streets and under the sheets, it added. The post was done in collaboration with AKA Asia which also handled past social media activations by Durex Singapore. The video had 2,072 views and 30 comments at the time of writing with many users ta
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It is time for the annual tradition of mischief and pranks as April Fool s Day dawns upon us. After a gruelling year that COVID-19 brought about, brands across Southeast Asia are now going full force in bringing cheers and joy through creative pranks. However, it seems that not everyone is on board with the idea. Google has reportedly said it will not be participating in this year s April Fool s Day. According to multiple media reports, Google said it will not create a series of elaborate and occasionally entertaining April Fool s pranks this year. This is the second year that Google has decided to sit out of the occasion.