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Bill Vance: Luxurious Royale was beginning of the end for Reo cars


Olds’s new company soon experienced financial problems, but with funding from Michigan lumber magnate Samuel Smith he reorganized as Olds Motor Works in 1899. Several experimental models were made before fire levelled the plant in 1901. The only vehicle saved was a small curved dash runabout.
The company was soon back in business, now in Lansing, Michigan, building the only thing it had, Curved Dashes. They were capable, inexpensive little machines, so popular they became world’s the first mass produced car.
Unfortunately, Olds and Smith disagreed. Olds favoured entry level cars like the Curved Dash while Smith wanted heavier, more luxurious vehicles. Unable to reconcile, Olds left the company in 1904. ....

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Bill Vance: GM founder Durant took on Model T with low-priced Star


But Durant, still a GM board member, quietly set about organizing another company called Chevrolet. It became so successful he was able to use it to re-regain control of GM in 1915. Durant resumed his usual flamboyant style, which lasted until 1920 when he was ousted again, this time for good.
The irrepressible Durant was down but far from out and at age 60 he organized another car company, Durant Motors Inc. in 1921, including a Canadian subsidiary in Toronto, Ontario. Within a few months, medium-priced Durants were rolling out of a Long Island, New York plant.
In 1922 Durant bought faltering prestige car company Locomobile as an up-scale adjunct to his Durant, and subsequently also produced cars with names like Eagle and Flint. Durant also had plants in Elizabeth N.J., Muncie, Indiana and Flint, Michigan. With Canada’s preferential tariff treatment, exports to British Commonwealth countries went through the Canadian Branch. ....

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