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Me & My Career: Marketing in a space with few established rules

SINGAPORE - Stephanie Phua was once asked by a client why her social media agency Duo Studio charged what it did when his own intern could easily create the content and more.. Read more at straitstimes.com. ....

Stephanie Phua , Duo Studio , St Me Amp My Career , Social Media , மாற்றாந்தாய் புவா , இரட்டையர் ஸ்டுடியோ ,

As trust in social platforms erodes, F&N looks to create meaningful DTC relationships


By Shawn Lim-01 April 2021 02:00am
F&N s goal is to reframe the way drinks are marketed on social media
The issues of transparency, return of investments and brand reputation have diminished marketers’ faith in the leading social media channels. The Drum finds out how food and beverage firm Fraser and Neave (F&N) is adapting its social media strategy.
These controversies have had a negative impact on trust in some news sources, hurting the reputations of traditional media outlets, search engines, owned media and social media.
The recent Edelman Trust Barometer 2021 found less than one-in-five Singaporeans practice good information hygiene. This is an area of concern – majority of respondents (60%) indicated they were willing to share or forward news items that they found interesting. ....

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Reebok Southeast Asia picks social agency for FB and IG marketing


Reebok Southeast Asia picks social agency for FB and IG marketing
Details
29 January 2021
Reebok has appointed Duo Studio to manage its Instagram and Facebook accounts for a year. The agency is responsible for developing a digital strategy to establish brand leadership in the region, as well as spearhead creative production and influencer management to meet the objectives of elevating brand awareness as well as desirability among fitness and style enthusiasts. Work for Reebok has already rolled out.
According to founder Stephanie Phua, Duo Studio was chosen for its strong social media strategy that resonated with the client, coupled with its regional experience and understanding of the fitness category in Southeast Asia. Phua said the agency aims to better reach out to and engage the right target audiences through social media for the brand. In addition, it is also focused with helping the Singapore, Indonesia, Vietnam, ....

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