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Mumbai: Sleepy Owl, a Delhi-based D2C company in the innovative coffee space, has announced the appointment of Aseem Sood as vice president of sales. His appointment aligns with the brand’s plan of solidifying the core leadership team. In this role, Sood will be responsible for leading the brand’s sales division with a focus on driving customer and business growth and ....
Blueland cofounder and CEO Sarah Paiji Yoo Blueland As e-commerce boomed throughout the pandemic, the cleaning-supplies company Blueland pivoted its focus to its online business and launched a subscription offering to make it easier for customers to refill their cleaning products, with certain starter sets starting at under $20. The brand s Instagram audience also more than doubled and is now at more than 267,000 followers. Cleaning and sanitizing is now a fundamentally different set of behaviors amid the pandemic, and more people are prioritizing the importance of human health, the Blueland cofounder and CEO Sarah Paiji Yoo told Insider. The business impact: Blueland saw a surge in site traffic and orders throughout 2020. At the start of the pandemic, demand for Blueland cleaning products soared by more than 300%. Blueland has shipped more than 8 million u ....