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DS Automobiles UK appoints Keely Davidson as marketing director

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DS Automobiles UK has appointed Robins and Day’s head of marketing and connected customer, Keely Davidson, as its new marketing director.
Former Peugeot UK head of brand marketing Davidson enters the new role with over 20 years of experience with the PSA Group (now Stellantis) and replaces Mark Blundell.
Blundell has moved to become UK managing director of Stellantis leasing company Free2Move.
Davidson said: “I’m thrilled to be joining DS at this exciting junction of the brand’s development.
“As a brand, we’ve achieved so much already, reflected in us overtaking Lexus in market share across Europe. ....

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New DS boss: on new cars, targeting growth and customer service

► We speak to
► Can customer service and EV move the needle?
Two new cars – the DS 9 saloon and DS 4 hatch-cum-crossover – signals that 2021 is a big year for DS Automobiles, one where it needs to gain a genuine foothold in the UK.
Leading the way is a new managing director, Jules Tilstone, who has lived and breathed the brand for six years in key European marketing and sales roles, and has that resolute air of an executive who’s going to get things moving – or leave everything on the playing field in the event of defeat.
‘Blood, sweat and tears have gone into where we are today,’ he begins, in softly spoken, measured answers. ‘And in the first three months of 2021, we have outsold Lexus and Jaguar in Europe. Not bad for a brand that s only five or six years old, with just two models.’ ....

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