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Video Pinterest is making a play for post-pandemic audiences by positioning itself as an antidote to lockdown angst, defined by conflicting emotions from apprehension to perseverance and ‘languishing’. The campaign, ‘You Might Just Surprise Yourself’, shows how Pinterest can serve as a font of ideas for people wishing to try something new and break out of whatever rut they may find themselves in. Devised by creative agency Droga5, the campaign encapsulates today’s prioritization of health and wellbeing, elevating the recognition that new ideas are the linchpin of personal fulfillment. Exploring how Pinterest can expand your horizons beyond what you thought possible, the brand campaign is led by a hero film titled ‘Discovery’, directed by Yann Demange, which focuses on one woman’s personal journey of discovery. ....