MAZDA has been hard at work in elevating itself into a more premium brand. Sure, the brand s cars are indeed more premium in terms of feel through the use of nicer materials and giving its cars a more elegant and simplistic look. But for the most part, Mazda s cars still compete mostly with other mainstream vehicles. This time around, the company is not playing with the mainstream brands anymore. Instead, with its new premium rear-wheel drive (RWD) architecture, the brand s new cars are now legitimate but more affordable competitors to the likes of BMW, Lexus, or Mercedes-Benz. Say hello to the first-ever 2024 Mazda CX-60.