Stay updated with breaking news from Drink easy awards. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
'Summer of seltzer explosion': Why the alcoholic water wave is set grow bigger goodfood.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from goodfood.com.au Daily Mail and Mail on Sunday newspapers.
Byron Bay’s Kombucha Brewing Co. Source: supplied. Kombucha the cure-all magic brew, the ancient Chinese drink, the hipster libation turned possible billion-dollar global industry is going through a transition. A transition from the inevitable hype over a new product and kombucha brands sprouting up at every corner, to a market consolidation where some Australian brands have already attracted the likes of Coca Cola and big businesses, some are innovating to keep playing the game, and some eventually may not survive. It’s survival of the fittest. Except independent small-to-medium kombucha companies say the ‘fittest’ brands, at the end of the day, might be making a product that could be better classified as a ‘kombucha-style’ drink with questionable levels of live bacteria. ....