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The J.K. Rowling Effect: Navigating Controversy In Brand Behavior

J.K. Rowling demonstrates that controversy and success can co-exist. So what are the lessons that set Rowling s brand behavior apart?

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Fame never fails. We love to talk about entertaining brands

Fame never fails. We love to talk about entertaining brands
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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How companies can use creativity to counter the fear economy to find growth

How companies can use creativity to counter the fear economy to find growth
theaustralian.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theaustralian.com.au Daily Mail and Mail on Sunday newspapers.

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On the spot: Sparked big conversation despite initial backlash

On the spot: Sparked big conversation despite initial backlash
financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.

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