As a walk-on long snapper even one at powerhouse Alabama Kneeland Hibbett doesn’t figure to rake in a lucrative endorsement deal. What he does earn he wants to put to good use. The grandson of a Crimson Tide national champion, Hibbett has pledged to donate a share of his name, image and likeness proceeds to the Concussion Legacy Foundation , which works with former football players and others who developed traumatic brain injuries from repeated hits to the head.