Named Long Chenchen, or the “dragon of Chenchen,” the mascot for China’s upcoming Dragon Spring Festival Gala has been released, with a lot of design details showing the aesthetics of Chinese cultural elements.
On Saturday, the logo of the upcoming Year of the Dragon Spring Festival Gala was officially released by China Media Group. It is a Chinese character composed of three smaller characters for the word “dragon” written in traditional Chinese. A rare character, it has sparked heated discussions online.