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海贼王1060话：伊姆显示出全王本质，路飞必须要依靠冥王和海王了_乔伊波伊_革命军_白星

海贼王1060话：伊姆显示出全王本质，路飞必须要依靠冥王和海王了_乔伊波伊_革命军_白星
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冲击波×龙珠超联名款氨基酸活力水入驻中百罗森_中华网

冲击波×龙珠超联名款氨基酸活力水入驻中百罗森_中华网
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冲击世界第一，安踏准备好了吗？- DoNews专栏

冲击世界第一，安踏准备好了吗？- DoNews专栏
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安踏与运动鞋服界茅台的距离- DoNews专栏

但分销代运营转直营，也意味着原有的低毛利的批发模式转向高毛利的零售模式。对安踏主品牌毛利润并不友善。其次，安踏一直走的大众性价比的路线，然而性价比的品牌一直以来都难引领国际运动鞋服的潮流。据观测，安踏目前是赞助了许多国内体育赛事，但赞助的国际体育赛事却屈指可数，还主要是耐克及阿迪达斯作为赞助商。另外，是定位与设计上的问题。安踏由于长期走性价比路线，导致公司一直是“平价、土味”的代名词。目前，李宁因“国潮”出圈，还登陆了巴黎时装周在全球掀起了“国潮热”，2021年同时在巴黎时装周发布的最新春夏系列，分为“地、水、火、风”四个色系。李宁的出圈，对安踏的威胁可不算小。但两家的问题在于，看似国潮是能出圈，但引领国际潮流靠的是品牌，即研发实力。近几年，安踏主品牌推出�

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超越李宁直逼耐克、阿迪，安踏做对了什么？ - DoNews

超越李宁直逼耐克、阿迪，安踏做对了什么？ - DoNews
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