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As travelers increasingly seek out brands they can trust, and as hospitality companies position themselves for future success in the ever-evolving global travel landscape, the trend of transforming hotel brands into integrated lifestyle brands continues to expand.
Over the last three years, Radisson Hotel Group has introduced a select number of relevant and compelling brands to owners and guests alike, focusing on upscale and lifestyle segments with Radisson, Radisson RED and Radisson Collection, as well as the newest brand, Radisson Individuals.
The hospitality landscape today looks a lot different now than it did at the start of 2020 due to Covid-19, but through diverse brand offerings, partnerships, business development strategies and expansion, the Group continues to pursue its mission to be one of the top hotel brands in the world and the brand of choice for owners, guests, and talent. ....

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