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The reinvention of Barbie demonstrates the power of creativity on an established brand, Mattel COO shares his insights into how Barbie s has transformed beyond a toy. ....
Have you ever wondered how changing wealth levels influence the way people shop and make purchasing decisions? As target markets become less wealthy, a multitude of changes ripple through the consumer landscape. From shifts in consumer behavior to adaptations in product offerings and marketing strategies, businesses must understand and navigate these transformations to thrive in […] ....
With content marketing, businesses have been able to connect with their target audience in a much more effective way than before. Traditional marketing methods have become less effective as a result of the overwhelming presence of advertisements and the fact that consumers’ attention spans are decreasing. In this series, we’ll look at the origins and […] ....
Do you ever wonder how businesses successful identify and target specific market segments? Understanding how a potential segment evolved into a target market is essential to effective marketing strategies. The goal of this article is to provide a step-by-step breakdown of the process, beginning with identifying potential segments and then selecting a target market and […] ....
Can you imagine a world where businesses couldn’t reach their target audience and engage with them on a personal level, with the help of social media? Marketing has transformed how we communicate, and social media has had a significant impact on consumer purchasing decisions. Throughout this article, we’ll look at how social media has transformed […] ....