George Atkins Jr. passed away. This is the full obituary where you can share condolences and memories. Published in the The Eagle Tribune on 2024-01-21.
Brand growth can bring with it risk aversion: keen to protect hard-won wins, we fall back on what we know works well rather than trying what might work excellently. Here Chris Tyas, chief strategy officer at Impero, argues that successful cult brands avoid that trap, following their originality wherever it might lead.