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NOTEBOOK: And the survey says: Consumers want more from brands

NOTEBOOK: And the survey says: Consumers want more from brands
Tuesday, May 18, 2021 3:15 PM
Consumers want more from a brand than just a quality product or service. They want to be inspired. They want brands to advocate for them. They want brands to provide value-added information.
West Des Moines-based marketing agency Meyocks surveyed 1,523 people ages 18 and older from across the country via an online platform. The survey has a margin of error of plus or minus 3 percentage points.
According to the survey, consumers want businesses to educate and advocate for them through “mentor branding.”
“Mentor branding is an opportunity for businesses to create stronger bonds with customers by inspiring them, advocating on their behalf and providing value-added information,” said Doug Jeske, president of Meyocks, in a news release announcing the survey results. ....

Doug Jeske , Des Moines Based , டக் ஜெஸ்கே , தேஸ் மாய்ந்ஸ் அடிப்படையிலானது ,

New Meyocks survey shows consumers want brands to mentor them

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WEST DES MOINES, Iowa, May 10, 2021 /PRNewswire/ The vast majority of today s consumers – especially those from younger generations – say brands should inspire, advocate and provide value-added information.
Mentor branding is an opportunity for businesses to create stronger bonds with customers Meyocks president Doug Jeske
shows widespread support for mentor branding. With this approach, businesses differentiate themselves by taking their brand a step further – mentoring customers, educating and advocating for them, and showing them how to make their lives better. The survey looked at all brands, and those focused on health and food.
Mentor branding is an opportunity for businesses to create stronger bonds with customers by inspiring them, advocating on their behalf and providing value-added information, said Doug Jeske, president of Meyocks, a West Des Moines branding and marketing agency. ....

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