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Amsterdam Hotel Market: The Enduring Appeal | By Sophie Perret and Nikola Miljković

Amsterdam is in the province of North Holland, in the heart of the Randstad, Europe’s sixth-largest metropolitan area. The city of Amsterdam is the capital and the largest city in the Netherlands, with a population of just over 900,000 recorded in 2021. While Amsterdam is known globally for its historic canals, art museums (Rijksmuseum, Van Gogh Museum), red-light district and ‘coffee’ shops, it is also a significant European financial and business centre. More than 2,000 foreign companies have established offices in the metropolitan area, and more than 200 of these companies have headquarters in the city. ....

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