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We had to be resourceful and creative. but in order to expand beyond books, bezos needed capital and a lot of it. amazon.com jumped $5.50 on its first day of trading. so in may of 1987, in the middle of the dot-com frenzy, amazon went public. what s really incredible about this is this is day one. this is the very beginning. this is the kitty hawk stage of electronic commerce. day one. it s always day one became the bezos mantra. in his first letter to shareholders, bezos sketched out the foundation of amazon. it s all about the long term. i d liken it to babe ruth kind of calling his home run shot. it was audacious. bezos would stick to that long-term thinking even during amazon s toughest times. amazon stock has lost much of its luster. after the dot-com bubble burst, amazon s stock price ....
And marketing for books. today he runs amazon into hollywood, prime video. tell people what door desks are. it was frugal. it s a good symbol of the mind set that jeff wanted to create. we had to be resourceful and creative. but in order to expand beyond books, way beyond books, bezos needed capital and a lot of it. amazon.com jumped $5 on its first day of trading. in the middle of the dot com frenzy, amazon went public. this is day one. this is the very beginning. day one. it s always day one became the bosem bezos mantra. ....