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Chirata, a successful agri venture for villagers in Bhutans Samdrup Jongkhar

Thimphu [Bhutan], March 29: Chirata, a medicinal herb considered critically endangered has become one of the main sources of income for the villagers of Lauri Gewog in Bhutan s Samdrup Jongkhar, according to The Bhutan Live. ....

Samdrup Jongkhar , Bhutans Samdrup Jongkhar , Tenzin Wangchuk , Dorji Drakpa , Tendi Zangmo , National Biodiversity Centre , Bhutans Samdrup , Lauri Gewog ,

Chirata, a successful agri venture for villagers in Bhutan's Samdrup Jongkhar

About 60 households in the gewog today cultivate chirata. They were encouraged to cultivate the plant following demand from the popular French luxury fashion house Chanel. The company uses it as one of the ingredients in a face oil known for its rejuvenating properties.

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Samdrup Jongkhar , Tenzin Wangchuk , Tendi Zangmo , Dorji Drakpa , National Biodiversity Centre , Lauri Gewog , Medicinal Herb , Lauri Gewog , Rench Luxury Fashion ,