Thimphu [Bhutan], March 29: Chirata, a medicinal herb considered critically endangered has become one of the main sources of income for the villagers of Lauri Gewog in Bhutan s Samdrup Jongkhar, according to The Bhutan Live.
About 60 households in the gewog today cultivate chirata. They were encouraged to cultivate the plant following demand from the popular French luxury fashion house Chanel. The company uses it as one of the ingredients in a face oil known for its rejuvenating properties.