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From combating webinar fatigue to managing never-before-seen supply chain disruption, B2B marketers have been overcoming hurdle after hurdle. While the field was once perceived as secondary to the big budgets and glamorous, celebrity-filled campaigns of B2C, business marketers are adapting quickly to a new and challenging world, making waves as they do. ....
Welcome to So You Want My Job? Each week we ask the people working in some of the industry’s coolest roles about how they got where they are. Along the way, we dig into their philosophies, inspirations, processes and experiences. Hopefully our interviewees can inspire you to pursue (or create) a job that’s just as exciting. ....
New 'vignettes' remind B2B players that Vonage does more than residential telco thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.