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WILLIAMSBURG — Williamsburg Premium Outlets announced several new additions to its lineup of retailers in anticipation of the Holiday Shopping season. ....
Hi, alex. reporter: retailers are really looking forward to this but they don t bank on single day it is way they used to. gone are the physical door busters. retailers racked up $8.9 billion in cyber sales this year compared with 9 billion on the same day in 2020. we are worried about supplies in the last two months and we saw a big jump in retail sales that came earlier than a lot of people expected. major test comes tomorrow in order to break the cybermonday records set in 2019 consumers will have to spend over $9.4 billion, the national retail federation expects holiday sales till november to december to arrive at 10 and a half percent to $846 billion, that too would set a record for year over year growth but fox news contribute o jonathan has some doubts. inflation, it s a silent text but people are feeling it ....
Had to say. we re in really good shape. so as we discussed on the third quarter earnings call, we re about 20% ahead of 2020 inventory for demand that we expect to be up in the mid-20s for the fourth quarter sales. so we re in good shape this year. reporter: the downside to higher demand and less supply, fewer deals and door busters, jessica? alison kosik for us in new york city. thanks so much. joining me now to discuss is hitha herzog, a consumer spending analyst and retail expert. so perfect to talk to about all of this. thanks so much for joining us this morning. i want to first ask you about the fact that the national retail federation says they expect this to be the largest holiday shopping season on record, despite inflation, despite concerns about supply chain issues. is it the consumers that are going to win out here? ....
Issues globally that have affected retailers and affected how much inventory they could actually build up. which retailers did best? it becomes a winners and losers kind of list. some of the winners, target, walmart, even macy s. they were creative in building up inventories ahead of time, even chartering cargo ships to move their products across the globe. i spoke with the ceo of macy s earlier today about this. listen. we moved up ship dates by 30 days to ensure we would have it for the holiday. that s helping us get stock into our warehouses and stores. we re well positioned this holiday season. reporter: the downside, fewer door busters and fewer big discounts. alison kosik in new york. tomorrow is small business saturday, and those are some of the businesses that have been hit hardest in this pandemic. alison kosik, thanks very much. ....