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Parle Products narrows market share gap with rival Britannia Industries Parle Products Senior Category Head, Mayank Shah had said that 2020 was a year of phenomenal growth for the biscuit company, which it had not seen in the last 30-40 years Ajita Shashidhar | May 8, 2021 | Updated 03:06 IST The Parle-Britannia rivalry is decades old. The duo has consistently tried to maintain one-upmanship against each other until FY13, when Britannia Industries suddenly surged past Parle Products on the back of its premiumisation strategy and a deeper distribution network. Though both the biscuit majors had a successful run through the COVID-19 lockdown in FY21, it is advantage Parle Products. According to a recent report by Edelweiss Research, Parle has significantly narrowed the market share gap and is now neck-to-neck with Britannia. ....
Britannia Milk Bikis launches 100% Atta Biscuit adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.