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Four in five Britons want brands to take 'active' steps towards sustainability

Majority of those surveyed said it is important to reduce plastic and use renewable energy. ....

Hong Kong , United Kingdom , John Brown , Sebastian Munden , Dont Cry Wolf ,

10 taboo-busting marketing campaigns shortlisted at The Drum Awards for Social Purpose

Ahead of our final awards show of 2021 – The Drum Awards for Social Purpose which is streaming live on thedrum.com later today – we take a look at one of the biggest and most heartening trends to emerge from our awards programme this year: brands busting taboos. ....

City Of , United Kingdom , Weber Shandwick , Girl Network , Brand Charity Collaboration , St Thoma Charity , Media Campaign , Video Campaign , Ladbible Group , Pr Campaign , Campaign Of The Year , Girls Network , Consumer Products Or Services , Drum Awards , Dont Cry Wolf , History Month , Consumer Products , Childhood Obesity , Consumer Goods , Works Commercial Productions , Best Video Campaign , Healthier Lives , Among Equals , Best Use , Brand Purpose , Cancer Checks ,

The Drum Awards for Social Purpose winners revealed – see 2021's difference-making campaigns

At The Drum, we believe marketing can change the world, and few things we do exemplify that more than The Drum Awards for Social Purpose. This year’s winners have now been announced, with Dentsu International for Malaria No More UK and Don’t Cry Wolf for Tangle Teezer winning the night’s top honors. ....

United Kingdom , United Arab Emirates , United States , Nick Radmore , Nina Danjuma , Ruby Rose , Telcom Italia , Dentsu International , Living Care Quality Commission , Video Campaign , Digital Campaign , Pr Campaign , Campaign Of The Year , Hospital Charity , Tiktok United Kingdom , Dont Cry Wolf , Tangle Teezer , Grand Prix , Malaria No More , Drum Awards , Social Purpose , Malaria No More United , Line Against , Line Against Malaria , Malaria No More United Kingdom , Dont Cry ,

A #Hairytale ending: Tangle Teezer's mission to support the Afro hair community

Don’t Cry Wolf won the Chair’s Award at The Drum Awards for Social Purpose, with its work for Tangle Teezer. It also won ‘Best PR Campaign’ and ‘For Profit Campaign of the Year’ category. Realizing that young children with Black and Afro hair don’t see themselves represented in fairy tales, the team got help three familiar stories to remind those kids of their own beauty. Here, the team behind this winning entry explains how it was brought to life. ....

United States , United Kingdom , City Of , Reese Witherspoon , Leigh Anne Pinnock , Trish Cooke , Tunde Oyeneyin , Lexi Underwood , Crown Act , Tangle Teezer , Kelly Jade Nicholls , Woke Babies , Boy Who Wanted Hair , Black Rapunzel , Let Out Your , Pretty Brown Girls , Let Out Your Hair , Dont Cry Wolf , Little Fires Everywhere , Youtubers The Kabs Family , Little Mix , Halo Code , Good Morning America , Pretty Brown Girl , Cry Wolf , Marketing North America ,

Clean Creatives launches in UK before Cop26 with campaign targeting greenwashing agencies

Clean Creatives, a US-based campaign group working to disentangle the advertising and PR industry from the fossil fuel sector, has officially launched in the UK, a week prior to the Cop26 climate change conference in Glasgow. ....

Glasgow City , United Kingdom , Duncan Meisel , Chloe Franses , Clean Creatives , Dont Cry Wolf , Hope Glory , Climate Crisis , Brand Safety ,