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An Influencer Marketing Major Could Make its Way to Campus

A team of students from The UConn Consulting Group along with the Werth Institute are working to create a new major that could help students build their own personal brands and social media presence.   ....

Olivia Riley , David Noble , Tristan Newton , Samson Johnson , Donovon Clingan , Atharva Bhatnagar , Peterj Werth Institute For Entrepreneurship Innovation , Student Union , Werth Institute , Uconn Consulting Group , Uconn School Of Business , Consulting Group , Managing Director , Influencer Marketing , Personal Branding ,