Subject: Donors Return to Pre-Covid Giving; 90% of Rich Gave Last Year; How to Combat Falsehoods
Frederic J. Brown, AFP, Getty Images
Good morning.
A picture of what’s next for charitable giving came into clearer focus this week with two new reports.
Even as nonprofits feel stretched to meet increased demand and the costs of moving more programs online and other shifts required by the crises of the past year,
donors are returning to their old ways and supporting the organizations they once did at similar levels, according to GivingTuesday’s research arm. Especially likely to suffer as a result: social service organizations, which probably won’t keep reaping dollars at the same pace as last year.