US writer tackles tricky question of how to market God
Donna Heckler shares secrets from the world of brand marketing on how to get people to join your church and your parish
Updated: July 29, 2021 05:32 AM GMT
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Donna A. Heckler, author of the book Marketing God: Inspired Strategies for Building the Kingdom . (Photo: donnaaheckler.com)
How do you market somebody you can t even take a lunch with? Fortunately, if you remember the Baltimore Catechism, there s no need for lunch since God, after all, is everywhere.
But another issue persists in religious circles. How do you advertise God, and your church, without coming off like some kind of huckster? Talk about a camel passing through the eye of a needle!