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Collins | Can Corporate Culture Hold Fast Though A Crisis?

What happens when companies try to maintain or even rebuild their culture during and after a crisis? Is culture something that becomes so ingrained in a company’s DNA that for good or bad, it cannot be changed? Or can and will companies adapt their cultures for a reemergence after a crisis, or even a seismic event such as a merger?

Can Corporate Culture Hold Fast Though A Crisis?

Can Corporate Culture Hold Fast Though A Crisis? What happens when companies try to maintain or even rebuild their culture during and after a crisis? Is culture something that becomes so ingrained in a company’s DNA that for good or bad, it cannot be changed? Or can and will companies adapt their cultures for a reemergence after a crisis, or even a seismic event such as a merger? By Mary Collins | May 28, 2021 | 5:30 a.m. ET. As we continue our slow emergence from the COVID-19 pandemic, companies of all sizes in the media industry are having to navigate the reestablishment of their culture in the face of employees returning to physical offices, workers asking or choosing to remain in a work from home (WFH) setting, or a hybrid of the two. With all these factors in place, it’s no wonder businesses are scrambling to ensure they have an unshakable company culture as a guidepost.

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