Donald Trump has been indicted on more than 30 counts related to business fraud by a New York grand jury. The former president of the United States is making history,
Much has been made of the fall of the Trump brand and his potentially perilous financial condition. But Trump may make it through these difficulties more easily than you might think. He still has a large core of supporters and a certain aura.
Question: What is a good description of the prototypical MAGA Trump supporter? Answer: Someone who would do anything to get into Mar-a-Lago, but whom Trump would allow in only to fix the plumbing.
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And that is how his brand could still be an asset.
Trump has always set up his brand as one of luxury and success. Today, high-net-worth consumers are fleeing his brand. Properties that may have possessed a premium value just from the Trump name now do not (or may be at a discount). But for the masses supporting him, Trump still stands for success and aspiration. Trump can still profit from that perception.