and that helps him to cut through the noise online, and he ll be trying to generate as much controversy as he can, i suspect. and some of those controversies just don t play out on tv. of course, they re pushing out social media clips and they are also plugged into the sun newspaper and the new york post. so, vivian, as we consider whether news broadcasters need to find a route away from linear, do you think this hybrid model that rupert murdoch and piers morgan have come up with could offer a blueprint for others? actually, yes, ithink. in fact, i wish, on behalf of cnn+, they had maybe notjumped in with both feet for this nine figure investment into a full blown channel but rather experimented a bit with these kinds of streaming shows. i m not a big fan of piers morgan but i do think, in terms of the business strategy, it makes a lot of sense and sort of reflects the idea of, let s test and learn along the way what business model works. and one part of the business strategy is to bui
judged on how it does online and you ve got piers morgan as a guy who sort of traffics in controversy. and that helps him to cut through the noise online and he ll be trying to generate as much controversy as he can. and some of those controversies just don t play out on tv. of course they re pushing out social media clips and they are also plugged into the sun newspaper and the new york post. so vivian, as we consider whether news broadcasters need to find a route away from linear, do you think this hybrid model that rupert murdoch and piers morgan have come up with could offer a blueprint for others? actually, yes, i think in fact, i wish in behalf of cnn+ they had maybe notjumped in with both feet for this nine figure investment into a full blown channel but rather experimented a bit with these kinds of streaming shows. i m not a big fan of piers morgan but i do think, in terms of the business strategy, it makes a lot
it s going to be a long road. tv news in the uk is in structural decline, i think it 2013 80% of people watching tv news are down 60% and that s with the bump as a result of covid. it is structurally difficult. a lot of the success will be judged on how it does online and you ve got piers morgan as a guy who sort of traffics in controversy. and that helps him to cut through the noise online and he ll be trying to generate as much controversy as he can, i suspect. and some of those controversies just don t play out on tv. of course they re pushing out social media clips and they are also plugged into the sun newspaper and the new york post. so vivian, as we consider whether news broadcasters need to find a route away from linear, do you think this hybrid model that rupert murdoch and piers morgan have come up with could offer a blueprint for others? actually, yes, i think in fact, i wish on behalf of cnn+ they had maybe notjumped in with both feet for this nine figure investment into a
traffics in controversy. and that helps him to cut through the noise onlinel and he ll be trying to drum up. as much controversy as he can. and some of those controversies just don t play out on tv. of course they re pushing out social media clips that there are also plugged into the sun newspaper and the new york post. so vivian, as we consider whether news broadcasters need to find a route away from linear, do you think this hybrid model that rupert murdoch and piers morgan have come up with could offer a blueprint for others? actually, yes, i think in fact, i wish in behalf of cnn+ they had maybe notjumped in with both feet for this nine figure investment into a full blown channel but rather experimented a bit with these kinds of streaming shows. i m not a big fan of piers morgan but i do think in terms of the business strategy, it makes a lot of sense and sort of reflects the idea of, let s test and learn along the way what the business model works. and one part of the business str
it s going to be a long road. tv news in the uk is in structural decline, i think in 2013 80% - of people watching tv news are down 60% and that s with the pump - as a result of covid. a lot of the success will be judged on how it does online and you got| piers morgan as a guy who sort of traffics in controversy. - and that helps him to cut - through the noise online and he ll be trying to drum up as much controversy as he can. - and some of those controversies just don t play out on tv, of course they re pushing out social media clips that there are also plugged into the sun newspaper and the new york post. so vivian, as we consider whether news broadcasters need to find a route a way from linear, do you think this hybrid model that rupert murdoch and piers morgan have come up with could offer a blueprint for others? actually, yes, i think in fact, i wish on behalf of cnn plus they had maybe notjumped in with both feet for this nine figure investment into a full blown channel but rath