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Performance Brokerage Services Acts as Exclusive Sell-Side Advisor Brenengen Auto, 6 Dealerships in Wisconsin, to Morrie's Automotive Group


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Performance Brokerage Services announces the sale of Brenengen Auto, 6 dealerships in Wisconsin, to Morrie s Automotive Group.
IRVINE, Calif. (PRWEB) March 08, 2021
Performance Brokerage Services, the leading buy-sell firm in the automotive industry, is pleased to announce the sale of the majority interest in Brenengen Auto to Morrie s Automotive Group. The transaction consisted of 6 dealerships in Wisconsin, including Kia of West Salem, Chevrolet of West Salem, Chevrolet Cadillac of Onalaska, Chevrolet Buick of Sparta, Ford of Sparta and Ford Chrysler Dodge Jeep Ram of Tomah.
In 1991, Don Brenengen founded Brenengen Auto, a leading and well-respected automotive retail group with 6 locations in western Wisconsin. Don Brenengen commented that the sale will create significant growth opportunities for our employees and a superior experience for our customers. Both groups share the values of serving their communities with honesty and integrity. ....

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Morrie's Auto Group Announces Acquisition of Brenengen Auto Group


Press release content from Newswire. The AP news staff was not involved in its creation.
Morrie’s Auto Group Announces Acquisition of Brenengen Auto Group
February 5, 2021 GMT
Morrie s Auto Group Announces Acquisition of Brenengen Auto Group
WAYZATA, Minn. - February 4, 2021 - ( Newswire.com )
Morrie’s Auto Group (“Morrie’s”) today announced the strategic acquisition of Brenengen Auto Group (“Brenengen” or “the Company”). Brenengen is a leading automotive retail group with 6 dealership locations in western Wisconsin. Morrie’s acquired the Company by partnering with Brenengen’s founders, Don and Cheryl Brenengen, and the Company’s existing management team.
The partnership between Brenengen and Morrie’s is a natural transition for two groups with shared values founded in serving their communities with heart, humility, and integrity. While this combination will bring increased capabilities and reach, these values will remain unchanged ....

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