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Adobe s ambitions for Firefly underline how AI will disrupt the agency business

Adobe s ambitions for Firefly underline how AI will disrupt the agency business
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Adobe summitUnited statesLas vegasDon bennionBilly seabrookBob markhamJonathan kratzMary barraShantanu narayenMartin sorrellInterpublic groupAuthenticity initiativeUltimate texas holdGeneral motorsAnil chakravarthyCustom models

Adobe s ambitions for Firefly underline how AI will disrupt the agency business

United statesAdobe summitLas vegasMartin sorrellMary barraJonathan kratzShantanu narayenBob markhamDon bennionBilly seabrookInterpublic groupAuthenticity initiativeUltimate texas holdGeneral motorsAnil chakravarthyCustom models

Adobe insists it isn t a threat to agencies, but its big AI plans suggest otherwise

Adobe insists it isn t a threat to agencies, but its big AI plans suggest otherwise
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

United statesAdobe summitLas vegasMary barraMartin sorrellShantanu narayenDon bennionBob markhamBilly seabrookJonathan kratzAuthenticity initiativeInterpublic groupUltimate texas holdGeneral motorsAnil chakravarthyCustom models

Adobe Summit 2024 - what Workfront s evolution tells us about Adobe s composable journey

The quest for end-to-end automation, accelerated by AI, is leading enterprise applications towards a composable architecture - Workfront's evolution provides.

Don bennionChris onealAdobe summitPrincipal product marketing managerAdobe genstudioAdobe expressFirefly servicesAdobe genstudio product marketingWorkfront planningCustomer journey analyticsTierless architectureDocument cloudMachine intelligence and aiCollaboration sharing and digital productivityLoud platforms infrastructure and architectureDigital and content marketing